Established in 2008, DAD.info is a new generation men’s lifestyle channel and the leading voice for dads. DAD.info celebrates the changing role of dads with engaging, helpful, practical, entertaining resources and content for every stage of their journey. DAD.info was established by Family Matters Institute, a research and educational organisation which acts as strategic advisors to the government on fatherhood and family related issues.
Dad.info approached 2b Graphic Design to setup a yearly online magazine to support and publicise their best stories and successes of the year.
We worked primarily with a large editorial team of 12 writers and an editorial editor in bringing together a design that was a working model of the already established website. Over a six-moth period this resulted in the first magazine appearing online in December 2015.